Sysco needed a highlight reel and photo coverage that captured the dynamic atmosphere of their stand at CATEX, showcasing their products, brands, and interactions with attendees.
Media Mill conducted pre-planning discussions with Sysco to understand their objectives and key moments to capture. A detailed shooting schedule was developed to ensure comprehensive coverage of the stand and interactions.
Over the course of the event, Media Mill’s team captured high-quality footage and images, focusing on key interactions, product displays, and the overall ambiance of the stand. Multiple cameras and dynamic shooting techniques were employed to create engaging content.
The post-production phase involved editing the footage into a cohesive highlight reel, integrating branding elements and key moments to showcase Sysco’s presence effectively. Additional supporting images and videos were also edited for use in marketing materials.
The highlight reel successfully captured the vibrant energy of Sysco’s stand, enhancing their marketing efforts. The video and supporting assets received positive feedback from both Sysco and event attendees, increasing brand visibility and engagement.
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