Vantage Point Episode 1 - How to Master Public Speaking - Watch Now
Founded in 1995, Ace Enterprise Park is a social enterprise providing support, training and workspaces to SMEs. To help promote the launch of their new Enterprise Hub building, Media Mill created a short promotional video to highlight what the new facilities have to offer.
Creating this promotional video was part of a larger body of work which also included Media Mill acting as an advisor for the sourcing and setup of AV equipment for use in the Enterprise Hub’s new Media Suite.
Ace Enterprise Park needed a promotional video to highlight their new Enterprise Hub shared workspaces. The video had to coincide with the launch of the national Connected Hubs programme, and give an overview of each of the new facilities and services that prospective Hub members can avail of.
Since the video required exterior shots of the new Enterprise Hub building, Media Mill and the team at Ace Enterprise Park scheduled a list of provisional filming dates to act as contingency in the event of poor weather. A list of Ace volunteers was also assigned to each of these dates according to their own availability, so that they could appear as ‘extras’ in the shots to help demonstrate the community aspect of Ace Enterprise Park.
Once an opening in the weather forecast was identified, the relevant provisional date was booked in and filming began according the planned schedule. The section featuring the spoken piece-to-camera was captured first, aided with a teleprompter. With that section filmed, the camera configuration was then swapped over to a gimbal to allow for the capture of dynamic shots in quick succession across the entire Enterprise Hub building.
The post-production phase involved editing the footage into a short 1-minute video. Animated outro graphics were created to feature Ace’s contact details. Some VFX work was also undertaken in certain shots to mask out evidence of construction work which was still being undertaken during the time of filming.
The completed video was pushed heavily across Ace’s social channels, with Ace Membership and co-working spaces reaching full occupancy soon after. Elements of the video were also repurposed as stills imagery for Ace’s new website.
Ace’s promotional video showcasing their Enterprise Hub building allows viewers to get a quick overview of everything the Hub has to offer, followed by a call to action.
It’s time to elevate your brand, engage your audience, and achieve your marketing goals with content that resonates and impacts. Begin your journey with us and make your creative vision a reality.
