Exploring the
Art of Video

Ever wondered what really happens behind the scenes of a video shoot? Not the glamorous highlight reel - but the real stuff. The planning, the prep, and yes… the lint rollers. In Episode 5 of Video Vantage, Mark is joined by award winning documentary filmmaker and video producer, Paul McDermott, founder of Social Video HQ. With years of experience leading creative teams and producing standout content for businesses, Paul knows exactly what it takes to bring a video project to life.

In Episode 4 of Video Vantage, host Mark O’Connor is joined by expert public speaking coach Maureen McCowen to explore strategies for becoming a confident and effective speaker—both on stage and on camera. Whether you’re preparing for a big presentation, recording video content, or simply looking to sharpen your speaking skills, this episode is filled with actionable advice to help you shine.

In this episode, Mark sits down with Alexander McGill, founder and Managing Director of GUERRILLA—a digital consultancy renowned for delivering cutting-edge design solutions and technology innovations to startups, scale-ups, and SMEs. Alexander tackles the question many hesitate to ask: What does SEO actually stand for? We also learn how video content isn’t just visually appealing—it’s a powerful tool to boost your website’s performance.